101.9 is a Magic Number
For the Omaha Ronald McDonald House, 101.9 is a magic number.
literock 101.9 shared the Ronald McDonald House story throughout the day on
August. 27 and asked listeners to call in and pledge their support.
The result: more than $10,000 in pledges.
"We were overwhelmed with the results," said Mark Longacre, RMHC Omaha board president. "We have many people to thank, beginning with radio station, our corporate sponsor and all the generous people who pledged their support."
AG Edwards, an Omaha financial consulting company, served as corporate sponsor for the radio-a-thon.
Throughout the day, literock 101.9 aired stories about RMH families. In addition, the station gave those who pledged a chance to win a free trip to Las Vegas to attend a fall concert by Paul McCartney.